Common causes
Missing or thin policy pages
Returns, shipping, and privacy pages that exist but are vague, copied from a template, or contradict checkout conditions.
Weak contact and trust signals
No visible phone or email, no about page, no physical or registered address, or checkout that does not match the stated business identity.
Checkout transparency gaps
Unexpected costs added at checkout, payment methods shown that do not work, or forced account creation before purchase.
Product and pricing claims
Claims that look exaggerated or unsupported, prices that change based on location or login state, or discount apps that change the displayed price after page load.
What to fix before requesting review
- Make your returns policy specific: exact timeframe, who pays return postage, what condition items must be in
- Make your shipping policy specific: realistic timelines, which carriers, costs that match checkout
- Add a visible contact email or phone number on a contact page and in the footer
- Add an about page that clearly says who operates the store
- Check checkout costs match what policy pages say
- Remove any apps that change prices after page load without updating the feed
- Keep a before and after screenshot record of every fix
What does not fix it
Adding generic template policy pages, rewriting product descriptions with different wording while the actual issues remain, or requesting review before material changes have been made and have been live for at least 48 hours.
If you cannot find the specific issue
Google does not always tell you exactly what triggered the flag. A structured audit maps your site to their policy text and surfaces what is most likely to be causing it.