Before you start
Collect these items first. You need them before any review request makes sense.
- Screenshot of the exact Merchant Center warning or suspension message
- List of 3 to 5 affected product URLs (or all if fewer than 10 total)
- Screenshot of Diagnostics page showing issue count and category
- Date the issue first appeared
- List of everything that changed in the 4 weeks before the issue appeared (theme, app, pricing, policy pages)
- Number of previous review requests submitted and dates
Trust and identity (misrepresentation checks)
This is the most common suspension category. Work through every point.
Business identity
- Business name is consistent across domain, title tag, and checkout
- About page exists and explains who operates the store
- Physical or email contact details are visible without digging
- Phone number or live chat is present if the category expects it
- No conflicting brand names across pages or in the feed
Policy pages
- Shipping policy: specific timelines, carriers, costs
- Returns policy: window, process, who pays postage
- Privacy policy: present, links to it work
- Terms of service: present
- Checkout does not introduce surprise costs or conditions
- Payment methods shown match what actually works at checkout
Price and feed consistency
Feed vs page price
- Product page price matches feed price exactly (same currency, same amount)
- Sale price is consistent between feed, page, and structured data
- No discount app or popup changes the displayed price after page load
- Membership or subscription pricing is not submitted as the standard price
- Currency does not switch based on visitor location
Availability
- Feed availability matches actual checkout availability for each variant
- Out-of-stock variants are not submitted as in-stock
- Preorder items are clearly labelled as preorder
- Dropship lead times are specific and visible on the product page
Product data and identifiers
- GTINs are real manufacturer-issued codes, not guessed or generated
- If no GTIN exists (custom or bundle), identifier_exists is set to false
- Brand matches the actual manufacturer, not the store name if reselling
- Images are clear, on a white or neutral background, no text overlays on the product
- Title and description match the landing page content
- Product type or Google category is specific enough for the item
Review request evidence trail
Do not submit a review until you can answer yes to all of these.
- I have a written change log: what I fixed, which page, what it looked like before
- I have before and after screenshots for each material fix
- The changes have been live for at least 48 hours
- I am not requesting review just because I added pages that were already there
- I have not requested review more than once in the last 7 days
- The account is not still showing other active policy issues
Do not burn a review attempt on an account that still has unfixed issues. Google limits appeals. Each failed attempt can reset the waiting period.
Not sure what is wrong?
If you have worked through this checklist and still cannot identify the root cause, a structured audit maps your store and feed to the specific policy points line by line.