policy mismatch

Shipping or returns mismatch can sink Merchant Center trust fast. Make the store tell one story.

A store can look suspicious when product pages, policy pages, checkout, and Merchant Center settings describe different delivery times, countries, costs, or return terms.

Start the £199 audit View sample output

Useful Patch gives a fix-priority report. Google makes final approval and reinstatement decisions.

Fast triage points

Different shipping promises across pages
Returns policy is vague or missing
Checkout cost differs from policy
Merchant Center settings do not match site

Why policy mismatch matters

Google is judging whether the buyer receives clear, consistent information before purchase. Thin or contradictory policies create trust risk.

What to compare

Product page delivery text, shipping policy, returns and refund page, checkout estimates, footer links, and Merchant Center shipping settings.

What the audit outputs

A policy consistency map and exact pages or fields to repair.

What not to promise

Do not claim faster delivery, easier returns, or free shipping unless checkout evidence supports it.

Before another review request

Freeze random edits and collect the exact warning text.
Pick affected product examples and compare feed, page, structured data, checkout, policy, and business evidence.
Write down every change already made since the last review.
Do not invent product identifiers, compliance evidence, business details, or approval claims.

No reinstatement promise, no fake GTINs, no cloaking, no policy games. The audit exists to make the next fix path less random.