Google Merchant Center audit note

Merchant Center suspended after a domain change? Build the evidence trail before appealing again.

Domain changes can break trust signals fast: business details, policy URLs, redirects, product URLs, checkout paths, and Merchant Center settings can stop telling the same story.

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Why domain changes trigger suspicion

A domain move can make a legitimate shop look inconsistent. Old URLs, mismatched policy pages, changed business details, or broken redirects can all look like misrepresentation from the reviewer side.

What to compare first

Compare the old domain, new domain, Merchant Center website claim, product feed URLs, policy URLs, checkout domain, contact details, and any redirect behaviour.

What not to do

Do not keep sending review requests while the site still has mixed old/new domain evidence. Do not create a new Merchant Center account to dodge the issue.

What a useful audit does

A useful audit maps the migration evidence, finds old-domain leftovers, checks feed and page consistency, and creates a safer review-readiness checklist.

Before another review request

  1. Confirm the current domain is claimed and verified in Merchant Center.
  2. Check product feed links, canonical URLs, sitemap URLs, and structured data all use the intended domain.
  3. Check shipping, returns, privacy, terms, contact, and checkout paths are on the current domain or clearly consistent.
  4. Screenshot old-to-new redirects and any Merchant Center website settings.
  5. Only request review after the evidence shows one coherent business and domain story.
Useful Patch does not guarantee reinstatement or approval. The audit is a structured evidence review and fix-priority report. Google makes the final decision.