GMC SUSPENSION RECOVERY — PRE-REVIEW CHECKLIST
==============================================

Print this. Tick each box. Don't submit your appeal until every applicable box
is ticked.

[ ] Suspension type identified (Section 1 of playbook)


CONTACT PAGE (yourstore.com/contact)
[ ] Physical address visible without scrolling
[ ] Phone number visible (text, not image)
[ ] Email address visible (text, not image, not behind a form)
[ ] No "[Your Address Here]" or "[Phone]" placeholder text


POLICY PAGES
Privacy: yourstore.com/privacy
[ ] Page returns HTTP 200 (test in incognito)
[ ] At least 200 words
[ ] Mentions your real business name
[ ] Has a date or version number
[ ] Not the default Shopify/WooCommerce template

Refund: yourstore.com/refunds (or /refund)
[ ] Page exists
[ ] Specifies refund timeline (e.g., "within 14 days of delivery")
[ ] Specifies refund method
[ ] Distinguishes refunds from returns

Returns: yourstore.com/returns (or /return)
[ ] Page exists
[ ] Specifies which products are/aren't returnable
[ ] Lists countries/regions if applicable

Shipping: yourstore.com/shipping (or /delivery)
[ ] Page exists
[ ] Lists specific countries you ship to
[ ] Specifies delivery timeline
[ ] Specifies any restrictions

Terms: yourstore.com/terms
[ ] Page exists
[ ] Mentions jurisdiction
[ ] Mentions your real business name


ABOUT / TRUST
[ ] About page mentions a real person, team, or founding date
[ ] Footer copyright shows business name + current year
[ ] At least one social media link points to a real account
[ ] Trustpilot or similar review profile linked (if you have one)


DOMAIN & BUSINESS EVIDENCE
[ ] Domain age > 90 days (or ▼ all four below mitigated)
   [ ] Whois is NOT privacy-protected (privacy-protected is OK if you have...)
   [ ] Companies House / business registry number in footer
   [ ] At least 5 Trustpilot or Google reviews
   [ ] Real social media presence linked


PRODUCT QUALITY (audit 5 random products)
For product 1: [URL]
[ ] Image is not a stock image used by other stores (reverse-search)
[ ] No "FDA-approved" / "doctor recommended" / "miracle" / "cure" claims
[ ] No false health claims
[ ] Feed price = live page price (check incognito)
[ ] Stock status accurate

(Repeat for products 2-5)


FEED HEALTH (if Class D or E)
[ ] All products have GTINs OR are properly marked identifier_exists: false
[ ] Brand field matches actual product brand
[ ] Titles match live pages (not keyword-stuffed)
[ ] Product images do NOT have "SALE!" / "50% OFF!" overlays
[ ] Categories use Google's product taxonomy
[ ] Multi-currency uses separate feeds, not one feed for all regions


WHAT NOT TO HAVE DONE
Confirm you have NOT done any of these in the last 30 days:
[ ] Submitted multiple appeals in 24 hours
[ ] Added fake GTINs
[ ] Added fake testimonials
[ ] Changed your domain or business name
[ ] Opened a second Merchant Center account
[ ] Used VPN to spoof country
[ ] Copy-pasted a competitor's policy text
[ ] Hired a "guaranteed reinstatement" service


FINAL
[ ] Waited at least 48 hours since the last fix (let Google re-crawl)
[ ] Appeal letter written using the template, with specific URLs
[ ] Trust evidence section completed with real values
[ ] Tested every URL in the appeal letter in incognito


When all applicable boxes are ticked, submit ONE appeal and wait.

Useful Patch · useful-patch.com
