GMC SUSPENSION APPEAL — TEMPLATE
================================

Use this in your Merchant Center "Request Review" submission.
Replace [BRACKETS] with your actual values.
Keep the structure. Don't rewrite it as marketing text.

----- COPY FROM HERE -----

Dear Merchant Center Review Team,

Account ID: [your MC account ID, find this in Merchant Center > Settings]
Store: [yourstore.com]
Suspension type: [exact wording from your suspension notice]
Suspension date: [YYYY-MM-DD]

Summary of changes since suspension:

1. [Specific change #1, e.g., "Added complete refund policy"]
   - What was wrong: [exact issue, e.g., "Refund policy page existed but only said 'no refunds'. Did not specify timeline or process."]
   - What I changed: [exact action, e.g., "Replaced with a 14-day refund policy document detailing eligible items, timeline (14 days from delivery), refund method (original payment), and contact route. Page now ~600 words."]
   - URL where this can be verified: [yourstore.com/refunds]

2. [Specific change #2, e.g., "Added physical business address"]
   - What was wrong: [exact issue]
   - What I changed: [exact action]
   - URL: [yourstore.com/contact]

3. [Specific change #3, e.g., "Replaced template privacy policy"]
   - What was wrong: [exact issue]
   - What I changed: [exact action]
   - URL: [yourstore.com/privacy]

4. [...continue for each change you made...]

5. [...]

Trust evidence:
- Company registration: [Companies House number / DUNS / state filing]
- Business address: [verifiable physical address, NOT a virtual mailbox]
- Domain registered: [date, e.g., "2024-03-15", showing operating history]
- Customer reviews: [link to Trustpilot/Google reviews if available]

I have not modified any product feed data, GTINs, brand identifiers, or
compliance claims. All changes were to public-facing trust signals on the
store itself.

Thank you for the re-review.

[Your name]
[Your business name]
[Today's date]

----- END COPY -----


WHY THIS TEMPLATE WORKS
=======================

Google's review team reads thousands of appeals per day. They give faster
attention to appeals that follow this exact structure:

1. State the exact wording of the suspension (so they don't have to look it up)
2. List specific changes (not "I fixed lots of things")
3. Each change has: what was wrong, what's now correct, where to verify
4. End with trust evidence summary

AVOID THESE WORDS in your appeal:
- "Automated suspension" (implies the system was wrong, antagonistic)
- "Wrongly suspended" (same)
- "Competitor reported me" (Google doesn't act on competitor reports for MC)
- "I think this is a mistake" (delays your case)
- "Please reinstate immediately" (no urgency, treat them as colleagues not gatekeepers)

ALWAYS INCLUDE:
- The specific suspension wording (helps them route)
- Verifiable URLs (saves them from clicking around)
- Business registry evidence (cuts trust-investigation time)


WHAT TO DO AFTER SUBMITTING
===========================

1. Wait at least 48 hours before doing anything else.
2. Do NOT submit a second appeal during this window. Each new appeal
   restarts the queue.
3. Do NOT edit your store during this window. Google needs to re-crawl
   the version you're appealing.
4. Check Merchant Center daily. Status changes show up in the diagnostic tab.

If you get rejected with no specifics:
- Wait another 7 days
- Find ONE more specific trigger from the playbook
- Fix that
- Submit a new appeal listing only that new fix (don't repeat old changes)

If you get rejected with "permanently disabled":
- See Section 7 of the playbook for rebuild guidance.
- Or pay for a personalised audit at useful-patch.com/merchant-center-audit/
  to get a second opinion before giving up.

Useful Patch
useful-patch.com
